TY  - BOOK
AU  - Beall, Anne E 
TI  - Strategic market research : a guide to conducting research that drives businesses
SN  - 9781731385178
U1  - 658.83 
PY  - 2019/// ©2019
CY  - Lexington, Kentucky : 
PB  - Beall Research, 
KW  - Marketing research
KW  - Marketing
N1  - What's wrong with traditional market research? - The strategic-question approach to market research - Using hypotheses to guide the research - Choosing the right method and designing the study - Obtaining the depth required for insight - Reading the hidden communications of research respondents - Analyzing qualitative data - Analysing quantitative data - Interpreting results and going beyond the data - Common pitfalls in market research
ER  -