TY  - BOOK
AU  - Preston,Chris
TI  - Event marketing : how to successfully promote events, festivals, conventions, and expositions
T2  - Wiley event management series
SN  - 9788126557622
U1  - 658.456 
PY  - 2012///
CY  - New Delhi
PB  - John Wiley & Sons
KW  - Special events
KW  - Marketing
KW  - Business and Management
N1  - Includes index; What is an event and what is event marketing? --
The evolution of event marketing --
The theory and practice of event marketing --
Sponsorship and cause-related event marketing --
E-event marketing --
Entertainment and festival event marketing --
Corporate event marketing --
Association, convention, and exhibition event marketing --
Social event marketing --
Future forces and trends in event marketing --
Event marketing case studies
N2  - The new and fully up-to-date Second Edition of Event Marketing offers a complete set of tools, strategies, and best practices for designing every phase of a successful, integrated marketing campaign for any event-from small conferences and expositions to giant fairs and festivals
ER  -