TY  - BOOK
AU  - Baines, Paul  
AU  - Fill, Chris 
AU  - Page, Kelly 
TI  - Marketing
SN  - 9780198079446 
U1  - 658.8 
PY  - 2011///
CY  - New Delhi : 
PB  - Oxford University Press, 
KW  - Marketing
KW  - Marketing Management
KW  -  Marketing -- Handbooks, manuals, etc
ER  -