TY  - BOOK
AU  - Baker, Michael J. 
AU  - Saren, Michael 
TI  - Marketing theory : a student text
SN  - 9781849204668
U1  - 658.8001 
PY  - 2010///
CY  - Los Angeles : 
PB  - SAGE, 
KW  - Marketing.
KW  - Marketing research
N1  - 	Overview of Marketing theory --
Disciplinary Underpinnings of Marketing Theory --
Theories of Marketing Management and Organization --
Theoretical Sub-Areas of Marketing --
Postscript --
a transition phase in marketing thought
ER  -