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Strategic brand management : building, measuring, and managing brand equity

by Keller, Kevin Lane.

Edition: 3rd ed.Material type: Text Text Publication details: Upper Saddle River, NJ : Pearson/Prentice Hall, ©2008Availability: Items available for loan: 1 Call number: 658.827 KEL.

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Marketing management : a South Asian perspective

by Kotler, Philip | Keller, Kevin Lane | Koshy, Abraham | Jha, Mithileshwar.

Edition: 13th ed.Material type: Text Text Publication details: New Delhi : Pearson Prentice Hall, 2009Availability: Items available for loan: 1 Call number: 658.8 MAR.

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Marketing management.

by Kotler, Philip | Keller, Kevin Lane.

Edition: 14th Edition. (Global Edition)Material type: Text Text Publication details: Harlow : Pearson Education, 2012Availability: Items available for loan: 2 Call number: 658.8 KOT, ...

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