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Integrated advertising, promotion, and marketing communications /

by Clow, Kenneth E | Baack, Donald.

Edition: 4th ed.Material type: Text Text Publication details: New Delhi. : Dorling Kindersley, c2010Availability: Items available for loan: 1 Call number: 659.1.

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Advertising and Integrated Brand Promotion

by O’ Guinn, Thomas C | Allen, Chris T | Semenik, Richard J.

Edition: 3rd editionMaterial type: Text Text Publication details: New Delhi: Vikas Publishing House 2003Availability: Items available for loan: 1 Call number: 659.1 OGU.

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Advertising and promotion : an integrated marketing communications perspective

by Belch, George E | Belch, Michael A.

Series: Irwin/McGraw-Hill series in marketingEdition: 4th ed.Material type: Text Text Publication details: Boston, Mass : Irwin/McGraw-Hill, ©1998Availability: Items available for loan: 1 Call number: 659.1 BEL.

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Kleppner's advertising procedure

by Ronald Lane, W | Thomas Russell, J | Whitehill King, Karen.

Edition: 17th ed.Material type: Text Text Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, ©2008Availability: Items available for loan: 1 Call number: 659.1 LAN.

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Integrated advertising, promotion, and marketing communications.

by Clow, Kenneth E | Baack, Donald.

Edition: 3rd Edition.Material type: Text Text Publication details: Upper Saddle River, New Jersey : Pearson Prentice Hall, ©2007Availability: Items available for loan: 1 Call number: 659.1 CLO.

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