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Marketing Strategies: A Contemporary Approach

by Ranchhod, Ashok.

Edition: 2nd editionMaterial type: Text Text Publication details: Harlow : Financial Times Prentice Hall, 2007Availability: Items available for reference: Not for loan (1) Call number: 658.8 RAN.

Contemporary strategic marketing /

by Brennan, Ross | Baines, Paul | Earneau, Paul | Bos, Lynn.

Edition: 2nd ed.Material type: Text Text Publication details: Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2008Online access: Click here to access online | Click here to access online | Click here to access online Availability: Items available for loan: 1 Call number: 658.8 CON.

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