The guerrilla marketing handbook

By: Levinson, Jay ConradContributor(s): Godin, SethMaterial type: TextTextPublication details: Boston : Houghton Mifflin, 1994Description: 379 pages : illustrationsISBN: 9780395700136; 0395700132 Subject(s): Marketing -- Handbooks, manuals, etcDDC classification: 658.8
Contents:
Choosing your marketing tools: traditional advertising, mini-media, targeted media, promotion, telephone, non-media -- Resources.
Summary: Marketing strategy for maximum return, for large & small businesses
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Item type Current library Collection Call number Status Date due Barcode Item holds
Reference Books Reference Books Main Library
Reference 		Reference 658.8 LEV (Browse shelf(Opens below)) Available 010627
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Choosing your marketing tools: traditional advertising, mini-media, targeted media, promotion, telephone, non-media --
Resources.


Marketing strategy for maximum return, for large & small businesses

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