Business Marketing: Connecting, Strategy, Relationship and Learning
Material type: TextSeries: Irwin/McGraw-Hill series in marketingPublication details: Boston : Irwin/McGraw-Hill, 1999Description: xxix, 670 pages : illustrations (some color)ISBN: 9780256221336; 0256221332 DDC classification: 658.8 Summary: This text introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers.Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
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Lending Books | Main Library Stacks | Reference | 658.8 DWY (Browse shelf(Opens below)) | Available | 007340 |
Total holds: 0
Index annexed
This text introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers.
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