Emotional branding : the new paradigm for connecting brands to people

By: Gobe, MarcMaterial type: TextTextPublication details: New York : Allworth Press, ©2001Description: xxxii, 319 pages : illustrationsISBN: 9781581150780; 1581150784 Subject(s): Branding (Marketing)DDC classification: 658.827
Contents:
Foreword / Sergio Zyman -- Introduction: Emotional Branding: Fuel for Success in the Twenty-first Century -- Relationship -- customer, customer, customer! -- Introduction: It's the Twenty-first Century: Do You Know Who Your Customers Are? -- A Generational Explosion: Targeting New Emotional Criteria -- Disconnection Alert: The U.S. Melting Pot Is Hot! -- Women: The New "Shoppers in Chief" -- Gay and Lesbian Consumers: Sincerity Is the Best Policy! -- Sensorial experiences -- the uncharted territory of branding -- Introduction: A Sense of Strategy -- Sounds That Transport -- Colors That Mesmerize/Symbols That Captivate -- Tastes That Tantalize -- Shapes That Touch -- Scents That Seduce -- Conclusion: Soothe the Senses: Some Peace, Please! -- Imagination -- innovation is a brand's best friend! -- Introduction: Thinking Out of the Box -- Sensory Design: The New Branding Power Tool -- Emotionally Charged Identities: Unforgettable Brand Personalities -- Retailing with a Passion: Sensational Stores of Tomorrow -- Brand Presence with Presence: A Fresh, New Approach -- Emotional Packaging: The Half-Second Commercial -- Emotional Advertising: Not Gratuitous, but Relevant Emotions -- Vision -- inspiration for change: how to get there from here -- Introduction: E-motions -- Branding Emotions on the Web: The (Real) Future of Cyberspace -- d/g*'s Recipes for Emotional Branding Strategies -- Key Trends for the New Millennium.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Reference Books Reference Books Main Library
Reference 		Reference 658.827 GOB (Browse shelf(Opens below)) Available 010670
Total holds: 0

Includes index

Foreword / Sergio Zyman --
Introduction: Emotional Branding: Fuel for Success in the Twenty-first Century --
Relationship --
customer, customer, customer! --
Introduction: It's the Twenty-first Century: Do You Know Who Your Customers Are? --
A Generational Explosion: Targeting New Emotional Criteria --
Disconnection Alert: The U.S. Melting Pot Is Hot! --
Women: The New "Shoppers in Chief" --
Gay and Lesbian Consumers: Sincerity Is the Best Policy! --
Sensorial experiences --
the uncharted territory of branding --
Introduction: A Sense of Strategy --
Sounds That Transport --
Colors That Mesmerize/Symbols That Captivate --
Tastes That Tantalize --
Shapes That Touch --
Scents That Seduce --
Conclusion: Soothe the Senses: Some Peace, Please! --
Imagination --
innovation is a brand's best friend! --
Introduction: Thinking Out of the Box --
Sensory Design: The New Branding Power Tool --
Emotionally Charged Identities: Unforgettable Brand Personalities --
Retailing with a Passion: Sensational Stores of Tomorrow --
Brand Presence with Presence: A Fresh, New Approach --
Emotional Packaging: The Half-Second Commercial --
Emotional Advertising: Not Gratuitous, but Relevant Emotions --
Vision --
inspiration for change: how to get there from here --
Introduction: E-motions --
Branding Emotions on the Web: The (Real) Future of Cyberspace --
d/g*'s Recipes for Emotional Branding Strategies --
Key Trends for the New Millennium.

There are no comments on this title.

to post a comment.

© University of Vavuniya

---