Effective marketing
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
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Main Library Reference | Reference | 658.8 HIN (Browse shelf(Opens below)) | Available | 008158 |
Includes index
Researching the market --
Assessing the competition --
Setting the right price --
Planning promotion & advertising --
Creating a marketing strategy --
getting the image right --
Learning selling techniques.
Helps to learn what you need to know to improve your marketing skills from researching and analyzing customers' buying habits to creating a strong brand. This title shows you how to maximize market share by keeping up with trends, improving your competitiveness, exploiting fresh opportunities, and developing a winning marketing strategy.
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