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Public relations : the profession and the practice

By: Contributor(s): Material type: TextTextPublication details: New York : McGraw-Hill, 1996.Edition: 4th edDescription: xv, 508 pages : illustrationsISBN:
  • 9780071140324
  • 0071140328
  • 9780697201225
  • 0697201228
Subject(s): DDC classification:
  • 659.2 BAS
Contents:
Part 1 Public relations - the profession: the nature of public relations; the history of public relations; a theoretical basis for public relations; public relations in organizational decision making; ethics and professionalism. Part 2 Public relations - the process: research - understanding public opinion; planning for public relations effectiveness; action and communication; evaluating public relations effectiveness. Part 3 Public relations - the publics: media relations; employee communication; community relations; consumer relations and marketing; financial relations; public affairs - relations with government. Part 4 Public relations - the practice: public relations in not-for-profit organizations; public relations in government; corporate public relations; the legal environment of public relations practice; public relations as a career.
Summary: Deals with public relations in the overall context of organizational communications.
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Reference Books Reference Books Main Library Reference Reference 659.2 BAS (Browse shelf(Opens below)) Available 008655
Total holds: 0

Includes index

Part 1 Public relations - the profession: the nature of public relations; the history of public relations; a theoretical basis for public relations; public relations in organizational decision making; ethics and professionalism. Part 2 Public relations - the process: research - understanding public opinion; planning for public relations effectiveness; action and communication; evaluating public relations effectiveness. Part 3 Public relations - the publics: media relations; employee communication; community relations; consumer relations and marketing; financial relations; public affairs - relations with government. Part 4 Public relations - the practice: public relations in not-for-profit organizations; public relations in government; corporate public relations; the legal environment of public relations practice; public relations as a career.


Deals with public relations in the overall context of organizational communications.

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