Retail marketing

By:

McGoldrick, Peter J

Material type: Text

TextPublication details: London : McGraw-Hill, 2002.Description: x, 658 pagesISBN:

9780077092504
0077092503

Subject(s):

Retail trade

DDC classification:

658.87 MAC

Contents:

1.Introduction to Retail MarketingPART ONE: RETAIL MARKETING STRATEGY2. The Competitive Environment3. Understanding the Consumer4. Retail Strategy and Planning5. Monitoring Marketing Performance6. Monitoring Financial PerformancePART TWO: THE RETAIL MARKETING MIX7. Retail Location8. Product Selection and Buying9.Retailers' Own Brands10. Retail Pricing11. Advertising and Promotion 12. The Selling Environment13. Retail ServicePART THREE: THE RETAILING SANS FRONTIERES14. International Retailing 15. E-Tail Marketing

Summary: This second edition retains the analytical approach to the functions and problems of retail marketing management found in the first, but it has been fully revised and updated to reflect developments in retail theory and practice.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Reference Books	Main Library Reference	Reference	658.87 MAC (Browse shelf(Opens below))	Available		010642

Total holds: 0

Includes index

This second edition retains the analytical approach to the functions and problems of retail marketing management found in the first, but it has been fully revised and updated to reflect developments in retail theory and practice.

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