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1.
The Essence of Services Marketing. by
Material type: Text Text
Publication details: New Delhi: Prentice-Hall of India, 1993
Availability: Items available for loan: Main Library (1)Call number: 658.8 PAY.

2.
Marketing Plans for Service Businesses: A Complete Guide by
Edition: 2nd ed.
Material type: Text Text
Publication details: Amsterdam: Elsevier, 2006
Availability: Items available for loan: Main Library (1)Call number: 658.8101 MAC.

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