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Basic Marketing: A Managerial Approach

by McCarthy, E. Jerome | Perreault, William D.

Series: Irvin series in marketingEdition: 10th EditionMaterial type: Text Text Publication details: Toppan Company, Tokyo: 1990Availability: Items available for loan: 1 Call number: 658.8 MAC.

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Applications in basic marketing : clippings from the popular business press

by McCarthy, E.Jerome | Perreault, William D.

Edition: 1991 - 1992 Edition.Material type: Text Text Publication details: Homewood, IL ; Boston, MA : Irwin, 1991Availability: Items available for loan: 1 Call number: 658.8 MAC.

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