Persuasive proposals and presentations

By:

Pierce, Heather

Material type: Text

TextPublication details: New York : McGraw-Hill, c2005.Description: vii, 52 pISBN:

0071450890
9780071450898

Subject(s):

DDC classification:

001.42 PIE

Online resources:

Contents:

Develop a winning strategy -- Get agreement up front Involve the experts -- Read between the lines -- Write for your audience Focus on a theme -- Use their questions to frame your benefits -- Detail your qualifications -- Draw on industry experience -- Substantiate bold claims -- Use endorsements to make your case -- Show them how they benefit -- Stand out as uniquely qualified -- Pull the best from old winners Be clear, concise, and organized -- Organize material exactly as they do -- Use plenty of heads and subheads -- Address all subquestions individually -- Answer it each time it comes up -- Put it in the appendix -- Sound like a well-informed friend -- Stick to the point -- Get rid of jargon -- Use lots of white space and wide margins -- Insist on perfect grammar, spelling, and punctuation -- Go to extraordinary lengths to follow instructions.

Summary: "Persuasive Proposals and Presentations details twenty-four frontline techniques that today's best business writers use to answer questions, eliminate uncertainties, and move readers toward a successful close. Whether you're presenting to a client for the first time, responding to a formal Request for Proposal (RFP), or submitting an informal proposal on your own, this hands-on guidebook will dramatically improve your persuasiveness."--BOOK JACKET.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Reference Books	Main Library Reference	001.42 PIE (Browse shelf(Opens below))	Available		012724

Total holds: 0

Develop a winning strategy --
Get agreement up front Involve the experts --
Read between the lines --
Write for your audience Focus on a theme --
Use their questions to frame your benefits --
Detail your qualifications --
Draw on industry experience --
Substantiate bold claims --
Use endorsements to make your case --
Show them how they benefit --
Stand out as uniquely qualified --
Pull the best from old winners Be clear, concise, and organized --
Organize material exactly as they do --
Use plenty of heads and subheads --
Address all subquestions individually --
Answer it each time it comes up --
Put it in the appendix --
Sound like a well-informed friend --
Stick to the point --
Get rid of jargon --
Use lots of white space and wide margins --
Insist on perfect grammar, spelling, and punctuation --
Go to extraordinary lengths to follow instructions.

"Persuasive Proposals and Presentations details twenty-four frontline techniques that today's best business writers use to answer questions, eliminate uncertainties, and move readers toward a successful close. Whether you're presenting to a client for the first time, responding to a formal Request for Proposal (RFP), or submitting an informal proposal on your own, this hands-on guidebook will dramatically improve your persuasiveness."--BOOK JACKET.

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