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International marketing

By: Contributor(s): Material type: TextTextSeries: Dryden Press series in marketingPublication details: New Delhi: Harcourt Asia, 2000.Edition: 8th edDescription: xxv, 753 pages : illustrations (some color), color mapsISBN:
  • 9780030211126
  • 0030211123
  • 9789814066525
  • 9814066524
DDC classification:
  • 658.848
  • TER
Contents:
pt. 1. The international environment -- pt. 2. International marketing management -- pt. 3. Coordinating international marketing.
Summary: Taking a comprehensive look at the environment, problems and practices of the international marketing arena, this text makes extensive use of actual business examples in order to heighten its real-world emphasis.
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Reference Books Reference Books Main Library Reference Reference 658.848 TER (Browse shelf(Opens below)) Available 008149
Total holds: 0

Includes index

pt. 1. The international environment --
pt. 2. International marketing management --
pt. 3. Coordinating international marketing.


Taking a comprehensive look at the environment, problems and practices of the international marketing arena, this text makes extensive use of actual business examples in order to heighten its real-world emphasis.

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