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Strategic Marketing Channel Management

by Bowersox, Donald J | Cooper, M.Bixby.

Series: McGraw-Hill series in marketingMaterial type: Text Text Publication details: New York: McGraw-Hill 1994Availability: Items available for loan: 1 Call number: 658.8 BOW.

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Supply chain logistics management /

by Bowersox, Donald J | Closs, David J | Cooper, M. Bixby.

Edition: 2nd ed.Material type: Text Text Publication details: Boston, Mass. : New Delhi : McGraw-Hill/Irwin, Tata McGraw-Hill, c2007Online access: Click here to access online | Click here to access online Availability: Items available for loan: 1 Call number: 658.5 BOW.

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Strategic Marketing Channel Management

by Bowersox, Donald J | Cooper, M.Bixby.

Material type: Text Text Publication details: New Delhi: Tata McGraw-Hill, 2004Availability: Items available for loan: 1 Call number: 658.8 BOW.

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