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Marketing management : a strategic approach with a global orientation

by Boyd, Harper W | Larreche, Jean-Claud | Walker, Orville C.

Series: Irwin/McGraw-Hill series in marketingEdition: 3rd editionMaterial type: Text Text Publication details: Boston, Mass : Irwin/McGraw-Hill, ©1998Availability: Items available for loan: 1 Call number: 658.8 BOY.

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Marketing Research: Text and Cases

by Boyd, Harper W | Stasch, Stanley F | Westfall, Ralph.

Edition: 7th ed.Material type: Text Text Publication details: New Delhi: A.I.T.B.S., 2002Availability: Items available for loan: 2 Call number: 658.83 BOY, ...

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