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1.
Strategic brand management : building, measuring, and managing brand equity by
Edition: 3rd ed.
Material type: Text Text
Publication details: Upper Saddle River, NJ : Pearson/Prentice Hall, ©2008
Availability: Items available for loan: Main Library (1)Call number: 658.827 KEL.

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2.
Marketing management : a South Asian perspective by
Edition: 13th ed.
Material type: Text Text
Publication details: New Delhi : Pearson Prentice Hall, 2009
Availability: Items available for loan: Main Library (1)Call number: 658.8 MAR.

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3.
Marketing management. by
Edition: 14th Edition. (Global Edition)
Material type: Text Text
Publication details: Harlow : Pearson Education, 2012
Availability: Items available for loan: Main Library (2)Call number: 658.8 KOT, ...

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