Marketing: An Introduction

By: Armstrong, GaryContributor(s): Kotler, PhilipMaterial type: TextTextPublication details: New Delhi: Addison Wesley Longman, 2000Edition: 5th edDescription: xxvii, 575 pagesISBN: 9788178083537 ; 8178083531DDC classification: 658.8
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Glossary and Index annexed

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