Marketing environment 2007-2008

By: Oldroyd, MikeMaterial type: TextTextPublication details: Amstedam ; Boston : Elsevier, 2007Description: xiii, 353 pISBN: 9780750683982; 0750683988Subject(s): Marketing | Marketing -- Examinations -- Study guidesDDC classification: 658.8
Contents:
1. The nature of the organization and the impact of its environment.-- 2. The micro-environment.-- 3. Analysis of the competitive environment.-- 4. The macro-environment.-- 5. The demographic, social and cultural environment.-- 6. The economic and international environment.-- 7. The political and legislative environment.-- 8. The technical/information environments.-- 9. Environmental information systems - coping with the challenge of environmental change.
Summary: Intended for Marketing Environment module, this book contains past examination papers and examiners' reports to enable readers to practise what has been learned and help prepare for the exam.
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Reference Books Reference Books Main Library
Reference 		Reference 658.8 OLD (Browse shelf(Opens below)) Available 011082
Total holds: 0

Including Index.
"Professional certificate in marketing 2007-2008"--Cover.

1. The nature of the organization and the impact of its environment.--
2. The micro-environment.--
3. Analysis of the competitive environment.--
4. The macro-environment.--
5. The demographic, social and cultural environment.--
6. The economic and international environment.--
7. The political and legislative environment.--
8. The technical/information environments.--
9. Environmental information systems - coping with the challenge of environmental change.

Intended for Marketing Environment module, this book contains past examination papers and examiners' reports to enable readers to practise what has been learned and help prepare for the exam.

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