Internet marketing : strategy, implementation and practice

By: Chaffey, DaveContributor(s): Ellis-Chadwick, Fiona | Mayer, Richard | Johnston, KevinMaterial type: TextTextPublication details: Harlow : Financial Times Prentice Hall, ©2006Edition: 3rd edDescription: xxviii, 550 pages : color illustrationsISBN: 9780273694052; 0273694057 Subject(s): Internet marketingDDC classification: 658.8
Contents:
Internet marketing fundamentals -- An introduction to Internet marketing -- The Internet micro-environment -- The Internet macro-environment -- Internet strategy development -- Internet marketing strategy -- The Internet and the marketing mix -- Relationship marketing using the Internet -- Internet marketing : implementation and practice -- Delivering the online customer experience -- Interactive marketing communications -- Maintaining and monitoring the online presence -- Business-to-consumer Internet marketing -- Business-to-business Internet marketing.
Summary: Provides a comprehensive guide to how organisations can use the Internet to support their marketing activities, and covers various aspects of Internet marketing - environment analysis, strategy development, and digital marketing campaign-planning and execution.
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Reference Books Reference Books Main Library
Reference 		Reference 658.8INT (Browse shelf(Opens below)) Available 010640
Total holds: 0

Includes index

Internet marketing fundamentals --
An introduction to Internet marketing --
The Internet micro-environment --
The Internet macro-environment --
Internet strategy development --
Internet marketing strategy --
The Internet and the marketing mix --
Relationship marketing using the Internet --
Internet marketing : implementation and practice --
Delivering the online customer experience --
Interactive marketing communications --
Maintaining and monitoring the online presence --
Business-to-consumer Internet marketing --
Business-to-business Internet marketing.

Provides a comprehensive guide to how organisations can use the Internet to support their marketing activities, and covers various aspects of Internet marketing - environment analysis, strategy development, and digital marketing campaign-planning and execution.

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