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E-marketing : improving marketing effectiveness in a digital world

by McDonald, Malcolm | Wilson, Hugh.

Material type: Text Text Publication details: [London?], New Delhi : Financial Times Prentice Hall, 1999Availability: Items available for loan: 1 Call number: 658.84 MAC.

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Internet marketing : strategy, implementation and practice

by Chaffey, Dave | Ellis-Chadwick, Fiona | Mayer, Richard | Johnston, Kevin.

Edition: 3rd ed.Material type: Text Text Publication details: Harlow : Financial Times Prentice Hall, ©2006Availability: Items available for loan: 1 Call number: 658.8INT.

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