The complete MBA for dummies

By: Allen, KathleenContributor(s): Economy, PeterMaterial type: TextTextPublication details: New Delhi : IDG Books Worldwide, ©2000Description: xii, 407 p. : illustrationsISBN: 8126501294; 9788126501298 ; 076455204X ; 9780764552045Subject(s): Industrial management | Information technology -- Management | Business education | Master of business administration degree | Gestion industrielle | Technologie de l'information | Formation a la gestionDDC classification: 650
Contents:
The new, improved world of business. If your business hasn't changed lately, it probably should! -- Information technology: the new competitive advantage -- Global business: fun and profit in Kathmandu -- Look into your crystal ball and do some strategic planning -- Managing a business in the new world. Managing is hard; leading is even harder -- Carrots and sticks: the ins and outs of motivating employees -- Hiring and firing: how to get good employees and keep them -- One for all and all for one: building teams that really work -- Money: what you don't know will hurt you. All you ever wanted to know about accounting -- Working your way through financial statements -- Deciphering the mysteries of financial planning and analysis -- It takes money to make money -- Understanding stocks and bonds -- Marketing in the new world. You are nothing without a customer -- Focusing your efforts with a marketing plan -- Does anyone really pay attention to advertising and promotion? -- The new world of selling -- Other important stuff. Manufacturing and distribution: technology makes the difference -- The ins and outs of risk management -- In business, everything is a negotiation -- Some basic entrepreneurial economics -- The part of tens. Ten biggest mistakes managers make -- Ten creative ways to market your products and services -- Ten best free business resources -- Ten steps to improve your cash flow--now!
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Item type Current library Collection Call number Status Date due Barcode Item holds
Reference Books Reference Books Main Library
Reference
Reference 650 ALL (Browse shelf(Opens below)) Available 012683
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Included Index

The new, improved world of business. If your business hasn't changed lately, it probably should! --
Information technology: the new competitive advantage --
Global business: fun and profit in Kathmandu --
Look into your crystal ball and do some strategic planning --
Managing a business in the new world. Managing is hard; leading is even harder --
Carrots and sticks: the ins and outs of motivating employees --
Hiring and firing: how to get good employees and keep them --
One for all and all for one: building teams that really work --
Money: what you don't know will hurt you. All you ever wanted to know about accounting --
Working your way through financial statements --
Deciphering the mysteries of financial planning and analysis --
It takes money to make money --
Understanding stocks and bonds --
Marketing in the new world. You are nothing without a customer --
Focusing your efforts with a marketing plan --
Does anyone really pay attention to advertising and promotion? --
The new world of selling --
Other important stuff. Manufacturing and distribution: technology makes the difference --
The ins and outs of risk management --
In business, everything is a negotiation --
Some basic entrepreneurial economics --
The part of tens. Ten biggest mistakes managers make --
Ten creative ways to market your products and services --
Ten best free business resources --
Ten steps to improve your cash flow--now!

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