The matriarch rules : how to own your power, know your worth, and lead the life you've always wanted Randy Patterson.

Includes index.

Acknowledgments xi Introduction: Becoming a Modern Matriarch 1 The Modern Matriarch 2 Loved, but Not Cared for 3 A Craving for “Normal” 4 A Truth Moment 5 When “Wise Counsel” Appears 6 A Matriarch Today 7 Chapter 1 The Matriarch is the CEO 9 Homeless but Not Helpless 10 Use Your Resources 12 Getting on Our Feet 15 From Baby Blues to Business Partner 16 Roles and Responsibilities of the Matriarch 18 Chapter 2 A Matriarch’s Future is Based on Her Actions Today 29 Take History-changing Actions 30 Tally Your Successes and Not Your Failures 32 Write the Story of You: A Woman Destined for Great Success 35 Live Each Day to the Fullest, and Feel Like You Absolutely Slayed it 38 Protect Your Dreams with Your Life! 39 Chapter 3 The Four Big Lies 41 Lie #1: I’ll Try 43 Lie #2: I’m Too Busy 45 Lie #3: I Can’t 50 Lie #4: I Had No Choice 55 Chapter 4 A Matriarch Owns Her Decisions 57 Meet Suzie, a Woman in Need of Wise Counsel 59 The Co-signer: Does She Co-sign Your Agenda or Her Own? 62 Wise Counsel: She Paints the Big Picture without an Agenda 63 Confidence is Key 63 Decision-making 101 67 Chapter 5 Attention! We No Longer Work for Free! 73 We All Want a Bigger, Better Boat and Working for Free is Not How We’ll Get It! 75 Calling All Matriarchs! Viva la Revolution! 82 Chapter 6 A Life and Business That’s Carefully Crafted 93 Branding: Just Do it 94 People are Their Own Brands 94 Rebuilding Your Brand Based on Your Authentic Self 97 Your Brand Aesthetic: are You Bland or On Brand? 101 Your Personal Style Guide 104 Your Family Has Also Been Branded 105 The Wedding Therapist: Finding the Starting Point for Her Business’s Brand 106 A Carefully Crafted Matriarch Business 108 Chapter 7 Time Management and the Five Rules of Business 113 Time Management 114 Let’s Go Make Some Money, Matriarch! 117 Rule #1: It Starts with a Plan 119 Rule #2: It’s Got to Be Legal 121 Rule #3: It Takes a Systematic Approach 123 Rule #4: Marketing is a Never-ending Process 124 Rule #5: You’ve Got to Be Found on the Web 126 Manage Your Time and Follow the Rules 128 Chapter 8 The Payoff is Personal 131 Confidence Can Overcome an Old Message 131 Confidence, Meet Systems and Tools 133 Passion: A Strong and Barely Controllable Emotion 134 Inspiration and Motivation 137 Maintaining Motivation 140 Pressure is How Diamonds are Made 142 A Matriarch Maintains and Protects What She Builds 143 Make NOT Having These F.E.A.R.S. Your Biggest Fears 144 Chapter 9 A Matriarch Leaves a Great Legacy 147 What Exactly is a Legacy? 148 Leaving a Legacy Whether You Like it or Not . . . 148 My Mom, Shari . . . 149 A Matriarch Lives an Intentional Life 150 A Matriarch Cultivates an Inner Sanctum 151 A Matriarch Gives and Takes 152 A Matriarch Rocks Out to Her Own Soundtrack 153 A Matriarch Knows Her Language is Her Legacy 154 A Matriarch Switches Gears When Necessary 155 Live Like a Matriarch and Leave a Legacy Worthy of a Matriarch! 156 About the Author 159 Index 161

Achieve success by becoming the change maker you were always meant to be. What is a matriarch? For one thing, you can tell she's in charge the second she walks into a room. She's bold, she's fierce, and she's got her own unique style. The matriarch isn't some crusty old lady dressed head-to-toe in black who sits at the head of the table barking demands at Sunday dinner. The modern matriarch is alive and vivacious. She's purposeful and deliberate about everything, from her career, to her home, to her family, to what she eats for lunch. She is not second guessing herself but moving herself and those she loves boldly into the future. The matriarch's vision for her career is as big as her love for her family, and she's paid her worth for work she's passionate about. The matriarch knows exactly what she wants the end game to be and she has the power to make it come to fruition. Simply put: she has her act together and you feel safer and more secure when you're in her presence. So, the question is, how does one become her? This book answers that question and more. * Recast yourself * Own your wins * Define your legacy * Leverage your success Written by the CEO of a multimillion-dollar startup, The Matriarch Rules provides you with guidelines that empower you to find personal success and growth in being the compassionate, powerful, and forward-thinking woman you are