Electronic commerce : from vision to fulfillment

By: Awad, Elias MMaterial type: TextTextPublication details: New Delhi, Upper Saddle River, New Jersey : Pearson Prentice Hall, ©2007, 2006Edition: 3rd EditionDescription: xix, 555 p.: illustrationISBN: 9788120330276 ; 8120330277; 9780131735217; 0131735217 Subject(s): Electronic Commerce - Guides, manuals, etc | Electronic Commerce - Problems and Exercises - Internet Resources | Internet Marketing - Guides, Manuals, etcDDC classification: 658.84
Contents:
I. FIRST THINGS FIRST : 1. The Dawn of a Maturing Industry.-- 2. The World Wide Web.-- II. THE TECHNOLOGY OF E-COMMERCE : 3. Internet Architecture.-- 4. Intranets and Extranets.-- 5. Hosting Your Web Site.-- 6. Mobile Commerce--The Business Of Time.-- III.E-STRATEGIES AND TACTICS : 7. Building e-Presence.-- 8. Web Site Evaluation and Usability Testing.-- 9. Internet Marketing.-- 10. Web Portals and Web Services.-- 11. Business-to-Business.-- 12. e-core Values: Legal, Ethical, Taxation, and International Issues.-- IV.SECURITY THREATS AND PAYMENT SYSTEMS : 13. E-Security and the U.S.A. Patriot Act.-- 14. Encryption- A Matter of Trust.-- 15. Getting the Money.-- V.MANAGERIAL AND CUSTOMER-RELATED ISSUES : 16. Going Online.
Summary: This briefer text gives students an overview of managerial and technicalconcepts of e-commerce. The material follows a life cycle approach toshow students the entire process of e-commerce from vision orstrategic planning to fulfillment for delivery of products and serviceswith the goal of customer satisfaction. This comprehensive introduction to electronic commerce presents the concepts, strategies, and techniques that can be used to build profitable web business sites. Taking a systems analysis and design view, it looks at e-commerce as an operational process and guides students through the mechanics of planning an e-business, designing a web site, evaluating its performance, and developing a procedure for maintaining web presence. Aimed at management, finance, marketing, information technology, and computer science students, the book provides the most up-to-date technical, operational, and managerial details and also focusses on the resultant interrelationships. Tools to promote effective learning include chapter-end-summaries, highlighted key terms, web exercises, review and discussion questions, a glossary, and an exhaustive list of references.
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Item type Current library Collection Call number Status Date due Barcode Item holds
Reference Books Reference Books Main Library
Reference 		Reference 658.84 AWA (Browse shelf(Opens below)) Available 010594
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Including Index.

I. FIRST THINGS FIRST :
1. The Dawn of a Maturing Industry.--
2. The World Wide Web.--
II. THE TECHNOLOGY OF E-COMMERCE :
3. Internet Architecture.--
4. Intranets and Extranets.--
5. Hosting Your Web Site.--
6. Mobile Commerce--The Business Of Time.--
III.E-STRATEGIES AND TACTICS :
7. Building e-Presence.--
8. Web Site Evaluation and Usability Testing.--
9. Internet Marketing.--
10. Web Portals and Web Services.--
11. Business-to-Business.--
12. e-core Values: Legal, Ethical, Taxation, and International Issues.--
IV.SECURITY THREATS AND PAYMENT SYSTEMS :
13. E-Security and the U.S.A. Patriot Act.--
14. Encryption- A Matter of Trust.--
15. Getting the Money.--
V.MANAGERIAL AND CUSTOMER-RELATED ISSUES :
16. Going Online.

This briefer text gives students an overview of managerial and technicalconcepts of e-commerce. The material follows a life cycle approach toshow students the entire process of e-commerce from vision orstrategic planning to fulfillment for delivery of products and serviceswith the goal of customer satisfaction.

This comprehensive introduction to electronic commerce presents the concepts, strategies, and techniques that can be used to build profitable web business sites. Taking a systems analysis and design view, it looks at e-commerce as an operational process and guides students through the mechanics of planning an e-business, designing a web site, evaluating its performance, and developing a procedure for maintaining web presence. Aimed at management, finance, marketing, information technology, and computer science students, the book provides the most up-to-date technical, operational, and managerial details and also focusses on the resultant interrelationships. Tools to promote effective learning include chapter-end-summaries, highlighted key terms, web exercises, review and discussion questions, a glossary, and an exhaustive list of references.

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