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Marketing Management by Philip Kotler. Series: Prentice Hall marketingEdition: 11th ed.Material type:  Text Publication details: New Delhi: Pearson Education, 2003Availability: Items available for loan: 1 Call number: 658.8 KOT.
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Strategic marketing problems : cases and comments by Kerin, Roger A | Peterson, Robert A. Edition: 11th Edition.Material type: Text Publication details: Upper Saddle River, New Jersey : Pearson/Prentice Hall, ©2007Availability: Items available for loan: 1 Call number: 658.8 KER.
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Marketing management : a South Asian perspective by Kotler, Philip | Keller, Kevin Lane | Koshy, Abraham | Jha, Mithileshwar. Edition: 13th ed.Material type: Text Publication details: New Delhi : Pearson Prentice Hall, 2009Availability: Items available for loan: 1 Call number: 658.8 MAR.
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