Research methods for business :
Material type:
TextPublication details: New Delhi : John Wiley, 2010Edition: 5th edDescription: xx, 468 pages : illustrationsISBN: 9788126531318 ; 8126531312Subject(s): BusinessDDC classification: 650.072 Review: "Research Methods for Business: A Skill Building Approach is a concise and straightforward introduction for students to the world of business research. The skill building approach provides students with practical perspectives on how research can be applied in real business situations. Maintaining Uma Sekaran's popular and accessible style of writing, Roger Bougie draws upon his extensive experience of the field to present an up-to-date guide on business research for the aspiring future manager." "The fifth edition has a new chapter on qualitative data analysis, featuring a case study of the research process. The chapters on scientific investigation, the broad problem area and defining the problem statement, measurement of variables, experimental designs, sampling, and quantitative data analysis have all been substantially revised. Additional real-life cases have been included and examples are taken from Europe, Asia and the US to give students a comprehensive view of modern business research methods."--BOOK JACKET.
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Lending Books
|
Main Library Stacks | Reference | 650.072 SEK (Browse shelf(Opens below)) | Available | 014433 | ||
|
Lending Books
|
Main Library Stacks | Reference | 650.072 SEK (Browse shelf(Opens below)) | Available | 013690 | ||
Reference Books
|
Main Library Reference | Reference | 650.072 SEK (Browse shelf(Opens below)) | Available | 013689 |
Original edition published by Wiley, Chichester, ISBN is 9780470744796 (pbk.)
"Research Methods for Business: A Skill Building Approach is a concise and straightforward introduction for students to the world of business research. The skill building approach provides students with practical perspectives on how research can be applied in real business situations. Maintaining Uma Sekaran's popular and accessible style of writing, Roger Bougie draws upon his extensive experience of the field to present an up-to-date guide on business research for the aspiring future manager." "The fifth edition has a new chapter on qualitative data analysis, featuring a case study of the research process. The chapters on scientific investigation, the broad problem area and defining the problem statement, measurement of variables, experimental designs, sampling, and quantitative data analysis have all been substantially revised. Additional real-life cases have been included and examples are taken from Europe, Asia and the US to give students a comprehensive view of modern business research methods."--BOOK JACKET.
There are no comments on this title.