The portable MBA in economics / Philip K.Y. Young, John J. McAuley.

By: Young, Philip K. YContributor(s): McAuley, John JMaterial type: TextTextPublication details: New York : Wiley, c1994Description: x, 286 p. : illISBN: 0471595268 (acidfree paper) :; 9780471595267Subject(s): Economics | Decision making | Business forecastingDDC classification: 330 Online resources: Click here to access online | Click here to access online
Contents:
1. Business and Economics pt. 1. Macroeconomics. 2. Measuring Economic Activity: How to Understand and Use Economic Indicators. 3. The Business Cycle: Aggregate Demand and Its Components. 4. Producing Goods and Services: Aggregate Supply Labor, Capital, and Output. 5. Inflation and Unemployment. 6. Economic Lubricants: Money, Credit, and Interest Rates. 7. A Borderless World: The International Economy pt. 2. Microeconomics. 8. Understanding the Market Process: The Basic Elements of Supply and Demand. 9. Consumer Response: Analyzing Market Demand. 10. Producer Response: Analyzing Cost. 11. Putting It All Together: Revenue, Costs, Price, and Profit
Summary: Sharp managers and entrepreneurs nowadays make it their business to have a good working knowledge of economics. That's because they know that trying to conduct business without a solid grasp of such essential economic facts of life as gross domestic product, the Federal Reserve, rates of exchange, inflation and unemployment, and the balance of trade would be like trying to sail without the proper navigational tools
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Reference 330 YOU (Browse shelf(Opens below)) Available 016632
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1. Business and Economics
pt. 1. Macroeconomics. 2. Measuring Economic Activity: How to Understand and Use Economic Indicators. 3. The Business Cycle: Aggregate Demand and Its Components. 4. Producing Goods and Services: Aggregate Supply
Labor, Capital, and Output. 5. Inflation and Unemployment. 6. Economic Lubricants: Money, Credit, and Interest Rates. 7. A Borderless World: The International Economy
pt. 2. Microeconomics. 8. Understanding the Market Process: The Basic Elements of Supply and Demand. 9. Consumer Response: Analyzing Market Demand. 10. Producer Response: Analyzing Cost. 11. Putting It All Together: Revenue, Costs, Price, and Profit

Sharp managers and entrepreneurs nowadays make it their business to have a good working knowledge of economics. That's because they know that trying to conduct business without a solid grasp of such essential economic facts of life as gross domestic product, the Federal Reserve, rates of exchange, inflation and unemployment, and the balance of trade would be like trying to sail without the proper navigational tools

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