The new rules of marketing and PR : how to use social media, blogs, news releases, online video, & viral marketing to reach buyers directly

By: Scott, David MeermanMaterial type: TextTextPublication details: Hoboken, N.J. : John Wiley & Sons, c2010Edition: 2nd EditionDescription: xxx, 289 pISBN: 9780470547816 (pbk.); 0470547812 (pbk.)Subject(s): Internet marketing | Public relations | Online social networks -- Economic aspects | Viral marketingDDC classification: 658.8
Contents:
1. How the web has changed the rules of marketing and PR.-- The old rules of marking and PR are ineffective in an online world.-- The new rules of Marketing and PR.-- Reaching your buyers directly.-- 2. Web-based communications to reach buyers directly.-- Social media and your targeted audience.-- Blogs: tapping millions of evangelists to tell your story.-- Audio and video drive action.-- The new rules of news releases.-- Going viral: the web helps audiences catch the fever.-- The content-rich website.-- 3. Action plan for harnessing the power of the new rules.-- You are what you publish: building your marketing and PR plan.-- Online thought leadership to brand your organization as a trusted resource.-- How to write for your buyers.-- How web content influences the buying process.-- Social networking sites and marketing.-- Blogging to reach your buyers.-- Video and podcasting made, well, as easy as possible.-- How to use news releases to reach buyers directly.-- The online media room: your front door for much more than the media.-- The new rules for reaching the media.-- Search engine marketing.-- Make it happen.
Summary: The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This new second edition paperback keeps you up-to-date on the latest trends. * New case studies and current examples are included to illustrate the very latest in marketing and PR trends. * Completely updated to reflect the latest marketing and PR techniques using social media sites such as Twitter, Facebook, and YouTube * Includes a step-by-step action plan for harnessing the power of the Internet to communicate directly with buyers, increase sales, and raise online visibility * David Meerman Scott is a renowned online marketing strategist, keynote speaker and the author of World Wide Rave, from Wiley The New Rules of Marketing and PR, Second Edition gives you all the information you need to craft powerful and effective marketing messages and get them to the right people at the right moment-at a fraction of the price of a traditional marketing campaign.
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Item type Current library Collection Call number Status Date due Barcode Item holds
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Reference 		Reference 658.8 SCO (Browse shelf(Opens below)) Available 012095
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Rev. ed. of: The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, and online media to reach your buyers directly. 2007.

Includes index.

1. How the web has changed the rules of marketing and PR.--
The old rules of marking and PR are ineffective in an online world.--
The new rules of Marketing and PR.--
Reaching your buyers directly.--
2. Web-based communications to reach buyers directly.--
Social media and your targeted audience.--
Blogs: tapping millions of evangelists to tell your story.--
Audio and video drive action.--
The new rules of news releases.--
Going viral: the web helps audiences catch the fever.--
The content-rich website.--
3. Action plan for harnessing the power of the new rules.--
You are what you publish: building your marketing and PR plan.--
Online thought leadership to brand your organization as a trusted resource.--
How to write for your buyers.--
How web content influences the buying process.--
Social networking sites and marketing.--
Blogging to reach your buyers.--
Video and podcasting made, well, as easy as possible.--
How to use news releases to reach buyers directly.--
The online media room: your front door for much more than the media.--
The new rules for reaching the media.--
Search engine marketing.--
Make it happen.

The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This new second edition paperback keeps you up-to-date on the latest trends. * New case studies and current examples are included to illustrate the very latest in marketing and PR trends. * Completely updated to reflect the latest marketing and PR techniques using social media sites such as Twitter, Facebook, and YouTube * Includes a step-by-step action plan for harnessing the power of the Internet to communicate directly with buyers, increase sales, and raise online visibility * David Meerman Scott is a renowned online marketing strategist, keynote speaker and the author of World Wide Rave, from Wiley The New Rules of Marketing and PR, Second Edition gives you all the information you need to craft powerful and effective marketing messages and get them to the right people at the right moment-at a fraction of the price of a traditional marketing campaign.

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