E-Service : new directions in theory and practice

By: Rust, Roland TContributor(s): Kannan , P.KMaterial type: TextTextPublication details: New Delhi: Prentice-Hall of India, 2003Description: xii, 336 pages : illustrationsISBN: 9780765608062; 0765608065 ; 9788120322417 ; 812032241xSubject(s): Electronic commerceDDC classification: 658.84
Contents:
The era of e-service / Roland T. Rust and P.K. Kannan -- Techno-ready marketing of e-services : customer beliefs about technology and the implications for marketing e-services / Charles L. Colby -- Self-service technologies / Amy L. Ostrom, Mary Jo Bitner, and Matthew L. Meuter -- Robots and gunslingers : measuring customer satisfaction on the Internet / David Simms -- "In Web we trust" : establishing strategic trust among online customers / Irina Ceaparu [and others] -- e-service environment : impacts of web interface characteristics on consumers' online shopping behavior / Weiyin Hong, Kar Yan Tam, and Chi Kin (Bennett) Yim -- Smart versus dumb service strategies : a framework for e-business intensity / Rashi Glazer -- Real-time marketing in e-services / Sajeev Varki -- A survey of recommendation systems in electronic commerce / Chih-Ping Wei, Michael J. Shaw, and Robert F. Easley -- The wireless rules for e-service : critical issues for managers and researchers / Katherine N. Lemon, Frederick B. Newell, and Loren J. Lemon -- e-learning : fifth-generation learning and its impact on management education / Richard W. Oliver -- The customer-centric digital department : e-service in government / Jeffrey O. Bollettino -- Performance metrics and successful e-government services / Joan Steyaert.
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Reference Books Reference Books Main Library
Reference 		Reference 658.84 ELE (Browse shelf(Opens below)) Available 008440
Total holds: 0

Includes index

The era of e-service / Roland T. Rust and P.K. Kannan --
Techno-ready marketing of e-services : customer beliefs about technology and the implications for marketing e-services / Charles L. Colby --
Self-service technologies / Amy L. Ostrom, Mary Jo Bitner, and Matthew L. Meuter --
Robots and gunslingers : measuring customer satisfaction on the Internet / David Simms --
"In Web we trust" : establishing strategic trust among online customers / Irina Ceaparu [and others] --
e-service environment : impacts of web interface characteristics on consumers' online shopping behavior / Weiyin Hong, Kar Yan Tam, and Chi Kin (Bennett) Yim --
Smart versus dumb service strategies : a framework for e-business intensity / Rashi Glazer --
Real-time marketing in e-services / Sajeev Varki --
A survey of recommendation systems in electronic commerce / Chih-Ping Wei, Michael J. Shaw, and Robert F. Easley --
The wireless rules for e-service : critical issues for managers and researchers / Katherine N. Lemon, Frederick B. Newell, and Loren J. Lemon --
e-learning : fifth-generation learning and its impact on management education / Richard W. Oliver --
The customer-centric digital department : e-service in government / Jeffrey O. Bollettino --
Performance metrics and successful e-government services / Joan Steyaert.

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