Consumer behavior /

Contributor(s): Kanuk, Leslie Lazar | Schiffman, Leon G | Wisenblit, JosephMaterial type: TextTextPublication details: New Delhi : Dorling Kindersley, c2010Edition: 10th edDescription: xix, 486 pISBN: 9788131731567Subject(s): Consumer behavior | Motivation research (Marketing)DDC classification: 658.8342
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