Consumer Behavior
Material type: TextPublication details: New Delhi: Prentice-Hall of India, 2007Edition: 9th editionDescription: xix, 561, C-38, G-11, I-22 pages : color illustrationsISBN: 9780131869608 ; 0131869604 ; 9788120330863 ; 8120330862Subject(s): Consumer behaviorDDC classification: 658.8342Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
Reference Books | Main Library Reference | Reference | 658.8342 SCH (Browse shelf(Opens below)) | Available | 010690 | ||
Reference Books | Main Library Reference | Reference | 658.8342 SCH (Browse shelf(Opens below)) | Available | 010691 |
Glossary & Index annexed
Consumer behavior: its origins and strategic applications --
Consumer research --
Market segmentation --
Consumer motivation --
Personality and consumer behavior --
Consumer perception --
Consumer learning --
Consumer attitude formation and change --
Communication and consumer behavior --
Reference groups and family influences --
Social class and consumer behavior --
The influence of culture on consumer behavior --
Subcultures and consumer behavior --
Cross-cultural consumer behavior: an international perspective --
Consumer influence and the diffusion of innovations --
Consumer decision making.
For undergraduate and MBA courses in Consumer Behavior. Consumer Behavior, 9e takes a classic empirical and marketing segmentation approach that helps students learn consumer behavior.
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