Marketing Management : A South Asian Perspective

Contributor(s): Kotler, Philip | Keller, Levin Lane | Koshy, Abraham | Jha, MithileshwarMaterial type: TextTextPublication details: New Delhi Dorling Kindersley 2013Edition: 14th editionDescription: xxv, 596 pISBN: 9788131767160 ISSN: 8131767167Subject(s): Marketing ManagementDDC classification: 658.8
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