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Strategic marketing management

By: Chernev, AlexanderContributor(s): Kotler, PhilipMaterial type: Text

TextPublication details: [Chicago, Illinois] : Cerebellum Press, 2018Edition: Ninth editionDescription: viii, 287 pagesISBN: 9781936572502; 9781936572519Subject(s): Marketing -- Management | Business and ManagementDDC classification: 658.802

Contents:

Part One: The big picture -- Part Two: Marketing strategy -- Part Three: Marketing tactics -- Part Four: Managing growth -- Part Five: Strategic marketing workbooks.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Reference Books	Main Library Reference	Reference	658.802 CHE (Browse shelf(Opens below))	Available		016501
Reference Books	Main Library Reference	Reference	658.802 CHE (Browse shelf(Opens below))	Available		016174

Total holds: 0

Part One: The big picture --
Part Two: Marketing strategy --
Part Three: Marketing tactics --
Part Four: Managing growth --
Part Five: Strategic marketing workbooks.

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