The one-day marketing plan : organizing and completing a plan that works

By: Hiebing, Roman GContributor(s): Cooper, Scott WMaterial type: TextTextPublication details: New York : McGraw-Hill, ©2004Edition: 3rd editionDescription: xx, 323 pagesISBN: 9780071395229; 0071395229 Subject(s): Marketing -- ManagementDDC classification: 658.8
Contents:
The business review -- How to prepare a business review -- Problems and opportunities -- Sales objectives -- Target markets and marketing objectives -- Brand positioning -- Marketing strategies -- Communication goals -- Product/naming/packaging -- Pricing -- Distribution -- Personal selling/service -- Promotion/events -- Advertising message -- Advertising media -- Internet media -- Merchandising -- Public relations -- Marketing budget, payback analysis, and marketing calendar -- Plan execution -- Plan evaluation.
Summary: A 10-step program for creating a powerhouse marketing plan. It arms you with the Internet marketing techniques and brand positioning strategies. It is filled with helpful forms and checklists along with actual marketing plan templates . It shows you how to refine your marketing message.
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Reference Books Reference Books Main Library
Reference 		Reference 658.8 HIE (Browse shelf(Opens below)) Available 012098
Total holds: 0

Includes index

The business review --
How to prepare a business review --
Problems and opportunities --
Sales objectives --
Target markets and marketing objectives --
Brand positioning --
Marketing strategies --
Communication goals --
Product/naming/packaging --
Pricing --
Distribution --
Personal selling/service --
Promotion/events --
Advertising message --
Advertising media --
Internet media --
Merchandising --
Public relations --
Marketing budget, payback analysis, and marketing calendar --
Plan execution --
Plan evaluation.

A 10-step program for creating a powerhouse marketing plan. It arms you with the Internet marketing techniques and brand positioning strategies. It is filled with helpful forms and checklists along with actual marketing plan templates . It shows you how to refine your marketing message.

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