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Marketing plans : how to prepare them, how to use them

by McDonald, Malcolm.

Edition: 4th Edition,Material type: Text Text Publication details: New Delhi: Oxford ; Boston : Viva Books, Butterworth-Heinemann, c1999, 2000Availability: Items available for loan: 1 Call number: 658.8 MAC.

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Strategic marketing management

by Chernev, Alexander | Kotler, Philip.

Edition: Ninth editionMaterial type: Text Text Publication details: [Chicago, Illinois] : Cerebellum Press, 2018Availability: Items available for loan: 2 Call number: 658.802 CHE, ...

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