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Strategic marketing : an introduction

by Proctor, Tony.

Material type: Text Text Publication details: London ; New York : Routledge, 2000Availability: Items available for loan: 1 Call number: 658.802 PRO.

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Strategic marketing problems : cases and comments

by Kerin, Roger A | Peterson, Robert A.

Edition: 11th Edition.Material type: Text Text Publication details: Upper Saddle River, New Jersey : Pearson/Prentice Hall, ©2007Availability: Items available for loan: 1 Call number: 658.8 KER.

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