Principles of marketing: A South Asian Perspective

By: Kotler, PhilipContributor(s): Armstrong, Gary | Agnihotri, Prafulla Y | Haque, Ehsan UlMaterial type: TextTextPublication details: New Delhi Dorling Kindersley c2010Edition: 13th edDescription: xix, 514 p. : illustrationsISBN: 9788131731017Subject(s): MarketingDDC classification: 658.8
Contents:
Part 1 - Defining marketing and the marketing process.-- Part 2 - Understanding the marketplace and consumers.-- Part 3 - Designing a customer-driven strategy and mix.-- Part 4 - Extending marketing.
Summary: Today's marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. The changing nature of consumer expectations means that marketers must learn how to build communities in addit
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Annexed Index & Appendix

Part 1 - Defining marketing and the marketing process.--
Part 2 - Understanding the marketplace and consumers.--
Part 3 - Designing a customer-driven strategy and mix.--
Part 4 - Extending marketing.

Today's marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. The changing nature of consumer expectations means that marketers must learn how to build communities in addit

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