E-marketing.

By: Strauss, JudyContributor(s): Ansary, Adel EI | Frost, RaymondMaterial type: TextTextPublication details: New Delhi: Pearson Education , 2003Edition: 3rd EditionDescription: xxi, 578 p.: illustrations, portraitsISBN: 9788178089447; 8178089440Subject(s): Internet marketingDDC classification: 658.84
Contents:
E-MARKETING IN CONTEXT.-- 1. The Big Picture.-- 2. Strategic E-Marketing.-- 3. The E-Marketing Plan.-- E-MARKETING ENVIRONMENT.-- 4. Leveraging Technology.-- 5. Ethical and Legal Issues.-- E-MARKETING STRATEGY.-- 6. Marketing Knowledge.-- 7. Customer Behavior.-- 8. Targeting Market Segments and Communities.-- 9. Differentiation and Positioning Strategies.-- E-MARKETING MANAGEMENT.-- 10. Product.-- 11. Price.-- 12. The Internet for Distribution.-- 13. E-Marketing Communication.-- 14. Customer Relationship Management.-- GLOBAL PERSPECTIVE.-- 15. E-Marketing in Emerging Economies.-- 16. Country Profiles From the Six Continents.
Summary: E-Marketing..........This best-selling book is unique in that it parallels the organization of an introductory marketing textbook, but it explores key marketing concepts in the context of today's digital/Internet environment. It fills the gap for those who have found Internet Marketing books suffer from too much "E" and not enough marketing or are too narrowly or technically focused on e-commerce.
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Reference Books Reference Books Main Library
Reference 		Reference 658.84 STR (Browse shelf(Opens below)) Available 008619
Reference Books Reference Books Main Library
Reference 		Reference 658.84 STR (Browse shelf(Opens below)) Available 008413
Total holds: 0

Including Glossary & Index.

E-MARKETING IN CONTEXT.--
1. The Big Picture.--
2. Strategic E-Marketing.--
3. The E-Marketing Plan.--
E-MARKETING ENVIRONMENT.--
4. Leveraging Technology.--
5. Ethical and Legal Issues.--
E-MARKETING STRATEGY.--
6. Marketing Knowledge.--
7. Customer Behavior.--
8. Targeting Market Segments and Communities.--
9. Differentiation and Positioning Strategies.--
E-MARKETING MANAGEMENT.--
10. Product.--
11. Price.--
12. The Internet for Distribution.--
13. E-Marketing Communication.--
14. Customer Relationship Management.--
GLOBAL PERSPECTIVE.--
15. E-Marketing in Emerging Economies.--
16. Country Profiles From the Six Continents.

E-Marketing..........This best-selling book is unique in that it parallels the organization of an introductory marketing textbook, but it explores key marketing concepts in the context of today's digital/Internet environment. It fills the gap for those who have found Internet Marketing books suffer from too much "E" and not enough marketing or are too narrowly or technically focused on e-commerce.

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