Effective marketing

By: Hingston, PeterMaterial type: TextTextPublication details: London ; New York : Dorling Kindersley, 2001Description: 192 pages : color illustrationsISBN: 9780751314120; 0751314129Subject(s): MarketingDDC classification: 658.8
Contents:
Researching the market -- Assessing the competition -- Setting the right price -- Planning promotion & advertising -- Creating a marketing strategy -- getting the image right -- Learning selling techniques.
Summary: Helps to learn what you need to know to improve your marketing skills from researching and analyzing customers' buying habits to creating a strong brand. This title shows you how to maximize market share by keeping up with trends, improving your competitiveness, exploiting fresh opportunities, and developing a winning marketing strategy.
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Reference Books Reference Books Main Library
Reference 		Reference 658.8 HIN (Browse shelf(Opens below)) Available 008158
Total holds: 0

Includes index

Researching the market --
Assessing the competition --
Setting the right price --
Planning promotion & advertising --
Creating a marketing strategy --
getting the image right --
Learning selling techniques.


Helps to learn what you need to know to improve your marketing skills from researching and analyzing customers' buying habits to creating a strong brand. This title shows you how to maximize market share by keeping up with trends, improving your competitiveness, exploiting fresh opportunities, and developing a winning marketing strategy.

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