Strategic marketing management
Material type: TextPublication details: [Chicago, Illinois] : Cerebellum Press, 2018Edition: Ninth editionDescription: viii, 287 pagesISBN: 9781936572502; 9781936572519Subject(s): Marketing -- Management | Business and ManagementDDC classification: 658.802
Contents:
Part One: The big picture --
Part Two: Marketing strategy --
Part Three: Marketing tactics --
Part Four: Managing growth --
Part Five: Strategic marketing workbooks.
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
Reference Books | Main Library Reference | Reference | 658.802 CHE (Browse shelf(Opens below)) | Available | 016501 | ||
Reference Books | Main Library Reference | Reference | 658.802 CHE (Browse shelf(Opens below)) | Available | 016174 |
Total holds: 0
Part One: The big picture --
Part Two: Marketing strategy --
Part Three: Marketing tactics --
Part Four: Managing growth --
Part Five: Strategic marketing workbooks.
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