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E-marketing : improving marketing effectiveness in a digital world

by McDonald, Malcolm | Wilson, Hugh.

Material type: Text Text Publication details: [London?], New Delhi : Financial Times Prentice Hall, 1999Availability: Items available for loan: 1 Call number: 658.84 MAC.

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Marketing plans : how to prepare them, how to use them

by McDonald, Malcolm.

Edition: 4th Edition,Material type: Text Text Publication details: New Delhi: Oxford ; Boston : Viva Books, Butterworth-Heinemann, c1999, 2000Availability: Items available for loan: 1 Call number: 658.8 MAC.

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