International marketing

By: Czinkota, Michael RContributor(s): Ronkainen, Ilkka AMaterial type: TextTextPublication details: Mason, Ohio : Thomson/South-Western, ©2004Edition: 7th edDescription: xxvii, 666, [42] pages : color illustrations, color mapsISBN: 9780324190465 ; 0324190468 ; 9780324282894; 0324282893 Subject(s): Export marketingDDC classification: 658.848
Contents:
pt. 1. The international environment: The international marketing imperative -- International trade institutions and trade policy -- The cultural environment -- The economic environment -- The international political and legal environment -- Cases: "Trick-or-treat?" costume market in horror as Halloween approaches -- A presidential proclamation on steel -- Car financing in China -- IKEA in the USA -- Renaming the Vietnamese catfish -- Video case: Equal exchange strives for equality through fair trade -- pt. 2. Beginning international marketing activities: Building the knowledge base -- Exporting, licensing, and franchising -- Product adaptation -- Export pricing strategies -- International communications -- Channels and distribution strategies -- Cases: Exports of tobacco -- Damar International -- Water from Iceland -- Joemarin Oy -- The gray Ferrari -- Video cases: Global vendor relations at Pier I Imports -- Lakewood Chopsticks Exports -- pt. 3: Global marketing management: Global strategic planning -- Global market expansion -- Product and brand management -- Services marketing -- Global pricing strategies -- Logistics and supply chain management -- Global promotional strategies -- Marketing organization, implementation, and control -- The future -- Cases: Chupa Chups Vending: "Choose your flavor" -- Nova Scotia -- Customer service online:the HP Designjet -- The F-18 Hornet offset -- Kadimi Group of Companies (India): exports -- Parker Pen Company -- Video case: Whirlpool and the global appliance industry.
Summary: Offering information on a range of international marketing topics, this text begins with start-up operations, and covers market entry considerations. It concludes with the international issues confronting giant global marketers.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Reference Books Reference Books Main Library
Reference 		Reference 658.848 CZI (Browse shelf(Opens below)) Available 011524
Total holds: 0

Index annexed

pt. 1. The international environment: The international marketing imperative --
International trade institutions and trade policy --
The cultural environment --
The economic environment --
The international political and legal environment --
Cases: "Trick-or-treat?" costume market in horror as Halloween approaches --
A presidential proclamation on steel --
Car financing in China --
IKEA in the USA --
Renaming the Vietnamese catfish --
Video case: Equal exchange strives for equality through fair trade --
pt. 2. Beginning international marketing activities: Building the knowledge base --
Exporting, licensing, and franchising --
Product adaptation --
Export pricing strategies --
International communications --
Channels and distribution strategies --
Cases: Exports of tobacco --
Damar International --
Water from Iceland --
Joemarin Oy --
The gray Ferrari --
Video cases: Global vendor relations at Pier I Imports --
Lakewood Chopsticks Exports --
pt. 3: Global marketing management: Global strategic planning --
Global market expansion --
Product and brand management --
Services marketing --
Global pricing strategies --
Logistics and supply chain management --
Global promotional strategies --
Marketing organization, implementation, and control --
The future --
Cases: Chupa Chups Vending: "Choose your flavor" --
Nova Scotia --
Customer service online:the HP Designjet --
The F-18 Hornet offset --
Kadimi Group of Companies (India): exports --
Parker Pen Company --
Video case: Whirlpool and the global appliance industry.


Offering information on a range of international marketing topics, this text begins with start-up operations, and covers market entry considerations. It concludes with the international issues confronting giant global marketers.

There are no comments on this title.

to post a comment.

© University of Vavuniya

---