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Applications in basic marketing : clippings from the popular business press

by McCarthy, E.Jerome | Perreault, William D.

Edition: 1991 - 1992 Edition.Material type: Text Text Publication details: Homewood, IL ; Boston, MA : Irwin, 1991Availability: Items available for loan: 1 Call number: 658.8 MAC.

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Learning aid to accompany basic marketing : a managerial approach

by McCarthy, E.Jerome | Brogowicz, Andrew A.

Edition: 17th Edition.Material type: Text Text Publication details: Illinois : Richard D.Irwin,Inc, 1981Availability: Items available for loan: 1 Call number: 658.8 MAC.

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