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Global marketing management by Keegan, Warren J. Edition: 5th Edition.Material type:  Text Publication details: New Delhi: Prentice-Hall, ©1995, 2000Availability: Items available for loan: 1 Call number: 658.848 KEE.
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International Marketing and Export Management by Albaum, Gerald | Duerr, Edwin | Strandskov, jesper. Edition: 5th ed.Material type: Text Publication details: Harlow, England ; New York : Prentice Hall/Financial Times, 2005Availability: Items available for loan: 1 Call number: 658.848 ALB.
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Global marketing management by Kotabe, Masaaki | Helsen, Kristiaan. Edition: 5th ed.Material type: Text Publication details: New Jersey: John Wiley & sons, 2011Availability: Items available for loan: 1 Call number: 658.8 KOT.
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