Optimizing corporate portfolio management :

By: Sanwal, Anand KMaterial type: TextTextPublication details: Hoboken, N.J. : John Wiley & Sons, c2007Description: xxvii, 190 p. : illISBN: 9780470126882 (cloth : alk. paper); 0470126884 (cloth)Subject(s): Corporations | Portfolio managementDDC classification: 658.152 Online resources: Click here to access online | Click here to access online | Click here to access online
Contents:
Overview of corporate portfolio management -- Why is CPM important? -- Framework for CPM success -- What should be considered an investment? -- Mismanaging your corporate investment portfolio : the seven (and a half) deadly sins -- Bringing CPM to your organization -- Four-step roadmap to CPM success -- Techniques and tools to optimize your coporate portfolio -- Applying CPM to functional areas within the organization -- Information technology -- Innovation/research and development -- Marketing/advertising and promotion -- Capital budgeting and capital expenditure -- Sales force -- Case studies -- American Express -- TransUnion -- Hewlett-Packard -- Cisco Systems -- State of Oregon Department of Human Services -- Appendix: Useful tools, frameworks, and practices to enable CPM -- Personnel survey : understanding current company practices and attitudes toward CPM -- HP's strategic financial analysis curriculum outline -- Useful information (diagrams, exhibits, and text) for building your CPM business case.
Summary: Optimizing Corporate Resource Allocation is a step-by-step guide on managing finite corporate resources such as money, time, people, and information
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Item type Current library Collection Call number Status Date due Barcode Item holds
Reference Books Reference Books Main Library
Reference 		Reference 658.152 SAN (Browse shelf(Opens below)) Available 015478
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Includes index

Overview of corporate portfolio management -- Why is CPM important? -- Framework for CPM success -- What should be considered an investment? -- Mismanaging your corporate investment portfolio : the seven (and a half) deadly sins -- Bringing CPM to your organization -- Four-step roadmap to CPM success -- Techniques and tools to optimize your coporate portfolio -- Applying CPM to functional areas within the organization -- Information technology -- Innovation/research and development -- Marketing/advertising and promotion -- Capital budgeting and capital expenditure -- Sales force -- Case studies -- American Express -- TransUnion -- Hewlett-Packard -- Cisco Systems -- State of Oregon Department of Human Services -- Appendix: Useful tools, frameworks, and practices to enable CPM -- Personnel survey : understanding current company practices and attitudes toward CPM -- HP's strategic financial analysis curriculum outline -- Useful information (diagrams, exhibits, and text) for building your CPM business case.

Optimizing Corporate Resource Allocation is a step-by-step guide on managing finite corporate resources such as money, time, people, and information

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