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Market segmentation : how to do it ; how to profit from it

by McDonald, Malcolm | Dunbar, Ian.

Series: Macmillan businessEdition: 2nd ed.Material type: Text Text Publication details: Basingstoke : Macmillan, 1998Availability: Items available for loan: 1 Call number: 658.8 MAC.

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The discipline of market leaders : choose your customers, narrow your focus, dominate your market

by Treacy, Michael | Wiersema, Frederik D.

Material type: Text Text Publication details: Reading, Mass. : Addison-Wesley Pub. Co., ©1995Availability: Items available for loan: 1 Call number: 658.8 TRE.

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