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		New products and diversification by Kraushar, Peter M. Edition: 2nd Edition.Material type: Text Publication details: London : Business Books, 1977Availability: Items available for loan: 1 Call number: 658.5 KRA. Place hold Add to cart (remove)
		No cover image available From brand vision to brand evaluation : strategically building and sustaining brands by de Chernatony, Leslie [Author]. Material type: Text Publication details: Oxford : Butterworth & Co Ltd, 2001Availability: Items available for loan: 1 Call number: 658.827 DEC. Place hold Add to cart (remove)
		How to develop successful new products. by Patrick, Jerry. Material type: Text Publication details: Lincolnwood, Ill. : Chicago : NTC Business Books ; American Marketing Association, c1997Online access: Click here to access online Availability: Items available for loan: 1 Call number: 658.575 PAT. Place hold Add to cart (remove)
		Global brand integrity management : how to protect your product in today's competitive environment. by Post, Richard S \| Post, Penelope N. Material type: Text Publication details: New York : McGraw-Hill, c2008Online access: Click here to access online \| Click here to access online \| Click here to access online Availability: Items available for loan: 1 Call number: 658.827 POS. Place hold Add to cart (remove)
		From brand vision to brand evaluation : the strategic process of growing and strengthening brands by Chernatony, Lealie de. Edition: English : 3rd edMaterial type: Text Publication details: Oxon Routledge 2012Availability: Items available for loan: 1 Call number: 658.827. Place hold Add to cart (remove)
		Innovation management and new product development / by Trott, Paul. Edition: 4th ed.Material type: Text Publication details: New Delhi : Dorling Kindersley, 2010Online access: Click here to access online Availability: Items available for loan: 1 Call number: 658.575 TRO. Place hold Add to cart (remove)
		Strategic brand management / Richard Rosenbaum-Elliott, Larry Percy, Simon Pervan. by Elliott, Richard H \| Percy, Larry \| Pervan, Simon. Edition: Third edition.Material type: Text Publication details: Oxford : Oxford University Press, ©2015Availability: Items available for loan: 1 Call number: 658.827 ELL. Place hold Add to cart (remove)

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